Jewish Federation of N. America

Video Can Deliver Big Impact on a Small Budget

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When it comes to weaving words, visuals and sound into one moving, high-impact message nothing comes close to video. Yet all too often an organization rules out video, just because they think an original production is too rich for their budget.

The good news is readily available stock video clips are on hand to create a video that looks like a high-end, original production. The trick is combining them into a powerful story that will inspire, motivate and inform. This is one of the things BSD does best.

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GA Video
Jewish Federation of N. America — One-minute video shown at the organization's General Assembly and featured on their website and email marketing. This multimedia piece, rich with historical footage, sound bytes, special effects and archival stills, promotes registration for next year's GA.
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A good example of this is the promotional video we produced for the Jewish Federation of North America.

The Federation wanted to inspire member organizations to participate in their General Assembly (GA) in Washington, D.C., in 2014. The GA is the premier event where members come together to share best practices in their work to end hunger and poverty, aid women and children and support Jewish life in Israel and worldwide.

The General Assembly is the highlight of the year, and its success is critical to the organization.

The goal was to make an emotional connection with the audience as quickly as possible, compel them to understand the great need and impel them to take action—come to Washington to attend the 2014 GA. Video was the best way to generate the energy needed to get the desired results, so we helped the Federation make it happen on a reasonable budget.

Using historical footage, stills, sound bites and special effects, the video invites viewers to re-experience the great events that have taken place on the Mall in the nation’s capital, such as Martin Luther King’s March on Washington and the Free Soviet Jewry rally. It places the 2014 GA squarely within this inspirational tradition and makes viewers feel they, too, can do great things while they’re at the GA in Washington.

“We shaped the video in the storyboard process, blending archival materials into an original story,” said Beth Singer. Our video editor, Jay Flaster, from Creekside Creative worked closely with us to produce a 20-second sample to show the Federation the look and feel of the final product. BSD also created the logo for the event.

The result is a powerful video that not only invites but also inspires Federation members to “return” to Washington “because there’s more to do.” It was previewed at the Federation’s Jerusalem meeting and is now being distributed to over 1,200 member organizations around the world to build enthusiasm for the 2014 GA.

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