Beth Singer Design

BSD Blog

Your dose of branding, messaging, and design BS


Improving an Everyday Tool Through Design Thinking


Improving an Everyday Tool with Design Thinking

By Amy Billingham, Senior Designer


We're very excited about the 2016 Beth Singer Design calendar, and by now you should have received yours in the mail.

Good Thinking

In this day and age of images and information flying at us at 100mph, it’s hard to believe that most calendars give us only one image to stare at for a whole month. How boring! My favorite calendars seem to have some artwork that I just love, and then a few months that I can totally do without.

Brand Next: Want some 'tude with that food?



Brand Next: Want some ’tude with that food?

by Howard C. Smith, Chief Strategist


If you're looking for a fulfilling relationship, look no further than your local supermarket!

From chips to candy to cookies—and even beef jerky—new food branding tries, and succeeds, to draw us in on an ever-deepening emotional relationship. Just like a new romance, food packaging is designed to make us feel flirty, sporty, chic and blissful.

Show First, Tell Second

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Shoes on the Danube Bank, Budapest, Hungary

Show First, Tell Second

by Beth Singer, Principal and Creative Director


A friend of mine posted this photo on her Facebook page, during her recent visit to Budapest, Hungary. The bronze shoes are affixed to the bank of the majestic Danube River. The shoes commemorate the Hungarian Jews who, during the Holocaust, were forced to remove their clothes and stand, waiting to be shot in the back.

My friend said walking amongst the shoes was one of the most humbling and moving experiences of her life.

Why is this modern memorial so compelling?

Recruiting students? Learn the best techniques

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Recruiting Students? Learn the best techniques

by Beth Singer, Principal

In this latest brochure for AIPAC, our task was to help AIPAC inspire more young people on campus to join the cause in support of the U.S.-Israel relationship. It lays out the case in a language and a style that speaks directly to this generation's desire and capabilities to pursue endeavors they think will help society.

What are the best triggers for recruiting young activists to your cause?

Categories: Design, Marketing