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CBS News

CBS News — Marketing campaign promoting a weeklong series on the state of education in America featuring Barbara Bush, among others. Campaign included press kit in a lunch box, curriculum supplement, booklet, folder, tickets to the broadcasts and events, and stationery items.

CBS News is the news division of the multimedia network CBS. In addition to honored television news programs, it also generates online, radio and mobile news content and provides in-depth analysis of current issues and news.