JFNJ

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Two JFNA affiliates in New Jersey decided to merge and therefore needed a new name and a new identity. With our help and recommendations, they settled on a new name — The Jewish Federation in the Heart of New Jersey.
 
We helped them develop a new tagline to accompany the name — Thriving Together — and also created several “active taglines” which expanded the idea of Thriving Together into several different tags that address different areas in which they work — Together for Israel, Together for Children, Together for Community, etc.
 
We delivered a comprehensive style guide, as well as a variety of templates for branded flyers and invitations.