What two words can cause even the most intrepid professional to break out in a cold sweat? ANNUAL CONFERENCE. That’s because an annual conference requires massive effort to plan and implement. Yet there is nothing more effective to achieve message impact and fan the fires of enthusiasm in your key audiences.


One of our long-time clients—the American Israel Public Affairs Committee (AIPAC)—sponsors an annual policy conference to inspire support for a strong relationship between the U.S. and Israel. Again this past March, we collaborated closely with AIPAC to clarify and communicate its core institutional messages at the conference. The effort involved production of more than 160 creative products. But the results were worth the effort. More than 5,000 people attended the conference, gained access to those influencing U.S. foreign policy, and walked away enthused and armed with information to lobby their Representatives in Congress. Now that’s message impact.

Vice President Dick Cheney, Speaker of the House Nancy Pelosi, Senators Harry Reid and Joe Lieberman, Representative John Boehner, and Prime Minister Benjamin Netanyahu, among others, delivered speeches in front of one of our 15 stage sets.

In collaboration with other production companies, we delivered projected stage sets, signage, multimedia presentations, and conference collateral for the three-day event in the Washington Convention Center.
BSD designed the main stage’s projected graphics. We also designed corresponding presentations on 10 ancillary screens on either side of the stage in the 230,000-square-foot ballroom.

BSD also created one of the conference’s major multimedia presentations, Presidents and Prime Ministers. Click here for the link to the four-minute QuickTime movie. And finally, below are the conference environments, branded with the AIPAC identity. We created the approach and designed the artwork for more than 100 individual signs and banners.

Reinforcing the brand at every opportunity, BSD helped provide the “AIPAC experience” to conference attendees, from the smallest give-away to the voluminous entrance of the Convention Center.

Inspired? If AIPAC’s success has encouraged you to seek renewed impact for your next event, give us a call. We can help you tap the power of your conference and provide highly effective tools to achieve your organization’s key messages.

—Your friends at Beth Singer Design