Branding

American Israel Public Affairs Committee — A key component of the event branding for AIPAC's annual Policy Conference held at the Washington Convention Center, the logo was designed for maximum versatility when combined with a multitude of historic and current photos.
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American Israel Public Affairs Committee — Annual meeting event branding installed in the Grand Lobby of the Washington Convention Center.
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American Israel Public Affairs Committee — Event branding applied to information booth for conference held annually at the Washington Convention Center; in conjunction with event production company.
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American Israel Public Affairs Committee — Event branding designed to evoke an emotional response for meeting held annually at the Washington Convention Center.
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American Israel Public Affairs Committee — Annual meeting event branding, shown here in the lobby of the Washington Convention Center.
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American Israel Public Affairs Committee — Event branding applied to exterior signage for meeting held annually at the Washington Convention Center.
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American Israel Public Affairs Committee — Annual meeting event branding applied to check-in kiosks at the Washington Convention Center.
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American Israel Public Affairs Committee — As part of their institutional branding program, a series of invitation templates for AIPAC’s regional events to be customized by regional offices. To date, 200 templates have been created.
American Israel Public Affairs Committee — As part of their institutional branding program, a series of invitation templates for AIPAC’s regional events to be customized by regional offices. To date, 200 templates have been created.
American Israel Public Affairs Committee — Four-page newsletter aimed at pro-Israel community in synagogues. The format is designed for personalization for each clergy member.
American Israel Public Affairs Committee — We worked closely with our client’s in-house IT department to develop this series of e-newsletters, providing a means for the recipient to take immediate action.
American Israel Public Affairs Committee — 24-page, illustrated brief summarizing U.S. foreign policy in relation to Israel. Distributed to Congress and congressional staff.
American Israel Public Affairs Committee — Logo for the AIPAC National Summit reinforcing AIPAC's mission while reflecting the South Florida conference location.
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American Jewish Committee — Branded stage and set design for annual meeting of this international advocacy group.
American Jewish Committee — Close-up of speaker Michael Oren, Israel's ambassador to the U.S., showing effectiveness of event branding and set design from the camera's POV for a 1,000-person conference.
American Jewish Committee — Secretary of State Hillary Clinton and Israeli Defense Minister Ehud Barak with AJC Executive Director David Harris on AJC-branded event set.
American Jewish Committee — Secretary of State Hillary Clinton, Israeli Defense Minister Ehud Barak and others on AJC-branded event set.
American Jewish Committee — A series of invitation templates created as part of an institutional branding program. Both editorial and design templates were created to be populated by regional and national office staff.
American Jewish Committee — Front and back covers of an invitation template created as part of an institutional branding program. The back cover included a "brand map" describing the oranization's mission and areas of specialization.
American Red Cross — Engaging infographics for this benefits enrollment campaign helped make complex choices easy to understand for 30,000 employees of the American Red Cross. Project entailed close collaboration with their benefits consultants to present and clarify the information.
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American Red Cross — Engaging infographics and original illustration for this benefits enrollment campaign helped make complex choices easy to understand for 30,000 employees of the American Red Cross.
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American Red Cross — Interior spreads of benefit enrollment guide for 30,000 employees of the American Red Cross. Project entailed close collaboration with their benefits consultants to present and clarify the information.
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American Red Cross — Series of 12 benefits enrollment newsletters for 30,000 employees of the American Red Cross. Each newsletter covered a different topic. Project entailed close collaboration with their benefits consultants to present and clarify the information.
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American Red Cross — Exhibit booth for a global educational/resource program aimed at the hemophilia community. The booth explained this multilingual initiative to customers of their blood products.
American Red Cross — Exhibit booth detail for a global educational/resource program aimed at the hemophilia community. The booth explained this multilingual initiative to customers of their blood products.
Business Executives for National Security — Membership brochures for an organization of corporate leaders dedicated to supporting national security through better business practices.
Business Executives for National Security — Main member recruitment brochure aimed at business executives for an organization of corporate leaders dedicated to supporting national security via better business practices.
Business Executives for National Security — An organization of senior executives dedicated to enhancing national security via innovative business-government partnerships.
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Jewish Social Service Agency — As part of a rebranding program, we developed the tagline and wrote and designed this brochure aimed at JSSA's referral sources—professional counselors and clinicians.
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Jewish Social Service Agency — As part of a rebranding program, we developed the positioning lines and wrote and designed these coordinated marketing brochures targeted to JSSA's main audience segments. Shown are four-panel brochures and a 12-page booklet.
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Jewish Social Service Agency — Interior of hospice capabilities brochure for social services agency. We provided copywriting as well as design for this rebranding program.
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Jewish Social Service Agency — Logo conceived to "spread the word" about a social services agency. Developed as part of a repositioning and rebranding of the 100-year-old organization.
Museum of the Shenandoah Valley — Press kit designed to house several sizes of brochures, fact sheets, business cards and visual tour of the experience.
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Museum of the Shenandoah Valley — Advertisement, part of a branded set of materials. Grid system allowed for flexibility in showcasing new pieces of the museum's collection as they were acquired.
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Museum of the Shenandoah Valley — Main brochure, part of a branded set of materials. Cover grid system allowed for flexibility in showcasing new pieces of the museum's collection as they were acquired.
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Museum of the Shenandoah Valley — Invitation to museum's opening party, explaining the three features of the on-site experience. Part of a branded set of materials.
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Museum of the Shenandoah Valley — Dedicated to interpreting the art, history and culture of the Shenandoah Valley, and is located in Winchester, VA. The site consists of a historic house, formal gardens and the museum.
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Museum Word — Identity for writer specializing in museum marketing and exhibits. Shown are stationery and a proposal cover with a real pencil for the binding.
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Museum Word — Website designed for a writer specializing in assignments specific to museums—PR, marketing materials and exhibition captions. Launch Website.
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Museum Word — Logo for a writer specializing in museum-related projects.
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Museum Word — Website designed for a writer specializing in assignments specific to museums—closely coordinated with print marketing materials. Launch Website.
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National Science Foundation — Press kit, sponsorship kit and event invitation, part of a branded set of materials, for the National Science Foundation's teacher awards program.
National Science Foundation — We provided the sponsor's benefit structure and wrote descriptions in addition to the design services for the National Science Foundation's education awards program. Part of a branded set of materials.
National Science Foundation — Recruitment and visibility advertisements for the National Science Foundation's teacher awards program. Part of a branded campaign.
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