American Red Cross

HR Benefits Branding and Rollout

The American Red Cross created a new benefits package for its 30,000 employees-and needed them to enroll

Original illustrations used non-specific human shapes to represented different populations worldwide.

Complex benefits information was layed out in a logical format.

The American Red Cross created a new benefits package for its 30,000 employees-and needed them to enroll

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AWARD

WINNER

The American Red Cross created a newly unified employee benefits package for its 30,000 employees. But they faced a challenge — each chapter could choose to accept — or reject the plan.

 

Working closely with ARC’s Human Resources  department and benefits consultant Deloitte, we developed a communications strategy and created a set of materials to present the offerings in a friendly, easy-to-understand, and non-threatening way. Deliverables included newsletters, enrollment guides, posters, e-newsletters, postcards, and web pages. Original illustrations featured non-ethnic, non-gender-specific representations of people reflecting the diversity of Red Cross employees. Complex information was laid out in logical and inviting formats.

The Result: The enrollment rate of 89% exceeded expectations.

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