Jewish Federations of North America (JFNA)
Fundraising Campaigns for Nonprofit
Holiday time is traditionally a period when people think about charity. These two campaigns for the Jewish Federations of North America — one for Rosh Hashanah, the other for Hanukkah–link people to what matters most to them during these reflective times of the year.
During the Jewish new year, Rosh Hashanah, people start anew, while during Hannukah many people reflect on the blessings in their lives. We capitalized on these two themes.
The campaigns and corresponding materials were designed for local Federations to use and customize, for fundraising.
We wrote and designed all the digital and print materials for the campaigns: social media memes, print ads, Facebook heroes, email templates and digital banner ads.
The number of unique downloads of the products: 467 from 56 Federations. Social media posts alone were downloaded 116 times, while the full-page ads were downloaded 114 times.
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