Jewish Federation of South Palm Beach County
Print & Digital Fundraising Campaign
The “Let’s Talk” campaign was created to engage donors and audiences interested in supporting the work of the Jewish Federation of South Palm Beach County, Florida.
The theme grew out of the organization’s desire to connect with current donors in an informal and relaxed voice and be flexible enough to allow all of the Federation’s concentration areas to be slotted in after “Let’s Talk.” For example, “Let’s Talk Community,” “Let’s Talk Children,” “Let’s Talk Safety Net” can be tailored to a variety of audiences and interests.
Working closely with our PR partner, Red Banyan, we provided all messaging, copy-writing, look and feel, design and production supervision services under a tight deadline.
The annual campaign was so successful in its first year, that the Federation used it again the next year as well.
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