As we continue to listen and learn amid this pandemic, we are committed to providing you with upbeat, thought-provoking content worthy of your time. How are you staying connected, enriched and inspired these days? Have tips or resources to share? Pass them along and we’ll include them in a future issue.

ISSUE 18 | SEPTEMBER 1 | 2020

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WHAT’S POPPIN’?

The song of the summer may be this viral video that’s helping school kids get ready for virtual learning. Two teachers from Monroe Comprehensive High School in Georgia have gone viral with their version of the hit song, “What’s Poppin’?” — in which they show off their dance and rap skills and enlist the cheer squad to add some pure fire TikTok dance moves. The goal was to get kids excited about the new school year and feel more comfortable about online classes. It certainly inspired us!

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“FREE CONVERSATIONS” MOVEMENT

In Barcelona, 26-year-old Adrià Ballester sets up two chairs and a sign that reads: “Free Conversations!” All are welcome to sit and chat about anything they like, and Ballester posts photos — and sometimes startling revelations — from these conversations on Facebook and Instagram. During the pandemic, he started randompenpals.com, inviting users to “get a quarantine PenPal in 10 seconds.” You can even bone up on your foreign language skills with a pen pal who speaks your (desired) language. Becoming a source of comfort or helping people combat loneliness across the globe is a great way to get your groove on.

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INTERNATIONAL INFOGRAPHICS

We love working with international development clients. Our workflow has always been digital, and now that Zoom is a household word, it’s easier than ever to work with anyone, anywhere in the world. AND we’re passionate about creating infographics — they involve organizing information for greater understanding, as well as creating something beautiful and engaging. So our recent annual report for the African Development Bank is a great example of what we can do. Their mission is to spur sustainable economic development and social progress in Africa, and we’re thrilled to be on their team!

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“IT ALWAYS SEEMS IMPOSSIBLE UNTIL IT IS DONE.”

— NELSON MANDELA

“You must never be fearful about what you are doing when it is right.” — Rosa Parks

“And you ask ‘What if I fall?’ Oh but my darling, what if you fly?” — Erin Hanson

“Life shrinks or expands in proportion with one’s courage.” — Anaïs Nin

We could all use encouragement from great thinkers to keep our heads in the game as the curveballs of the pandemic come our way. These 100 quotes will help you summon your inner strength. Feel free to share these profusely wherever and whenever you can!

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BETH TO “TAKE THE LEAD”

Beth is thrilled to be speaking at the Woman’s Career Accelerator Workshop, as part of Post Production World’s global online training conference, October 25–27. The workshop is for women ready to hit their stride as leaders and earn a permanent seat at the table. Building a personalized leadership road map, creating a professional brand, and developing negotiation skills are all part of the package. Plus, there’ll be a cohort of strong women to support you on your journey, here and beyond. Join Beth and a powerhouse of other women speakers!

ISSUE 17 | AUGUST 3 | 2020

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INSPIRED BY PEOPLE WITH DISABILITIES

“My heart’s still functioning, my brain’s still functioning, and don’t hold me back, because I won’t allow it,” says the disabled star of a new Netflix film. Kudos to Netflix for honoring the 30th anniversary of the Americans with Disabilities Act by streaming these seven films that tell real stories: Crip Camp: A Disability Revolution, Love on the Spectrum, Father Soldier Son, The Speed Cubers, Rising Phoenix (coming 8/26), Deaf U (coming 10/9), and Audible (coming soon). Check out the awesome trailer and celebrate the ADA while learning more about this community.

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SEX VS. GENDER

Have you ever wondered about the difference between sex and gender? This simple and straightforward series of 4 panels explains that gender is culturally defined and expresses how you interpret your own identity, while sex is biologically defined and assigned at birth. With nearly 60K followers on Instagram, @teachmepublichealth — a medical student by day and public health fanatic at night — publishes fascinating research in a cool, easy-to-consume format.

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FOR VIRTUAL ADVENTURE SEEKERS

Are you ready to peel back the layers of New York City that you never knew existed? NY Adventure Club is dedicated to exploring the hidden spots, fascinating individuals, unbelievable secrets, and rich history that define the city that never sleeps. Think special-access tours of NYC’s most celebrated spaces and experts. There’s a HUGE variety of visual lectures and virtual experiences, which you can sort by interests such as fashion, public health, entertainment, or urban history. Each webinar experience is $10 — well worth it!

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COMBATTING ANTI SEMITISM AND REACHING 1.9M on SOCIAL MEDIA

Everyone loves a good story. We told more than 300 of them — and averaged over 200 responses to each one — during a three year project with the Jewish Federation and Foundation of Rockland County, NY. Rockland and Jewish, a Facebook campaign, was created to help restore self-esteem in the county’s mainstream Jewish community and increase public understanding of the diverse Jewish population there, after a series of unusual circumstances gave way to a rise in anti-Semitism. Need a social media campaign to help change public opinion? We can tell a story like nobody’s business!

ISSUE 16 | JULY 18 | 2020

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BLM & TECH PARTNERSHIP: FINALLY!

Zoom is teaming up with historically black university Claflin University — to the tune of $1.2M in educational and financial investments. Paid internships, scholarships, a board appointment, faculty and student advisories, general operating fund support, and alumni career development are all in the works. “This partnership strengthens Claflin University’s commitment to student success and our STEM agenda,” said Dr. Dwaun J. Warmack, Claflin University’s ninth president. Now that’s what we’re talking about!

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“THE TIME IS ALWAYS RIGHT TO DO WHAT IS RIGHT.”

Artist, designer, and letterpress printer Lauren Emeritz of Abstract Orange in Washington, DC, has been producing a series of powerful typographic posters based on her personal thoughts on racism and the pandemic. “Injustice anywhere is a threat to justice everywhere” appears alongside “It’s OK to grieve.” Many of the prints are for sale online for $20. Lauren says of the project: “I love type, paper, and ink, and in this time of turmoil, I try to focus on the things I love. The prints are echoes of words and ideas I hear and explore while setting the type and printing.” Lauren, you have touched our souls.

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GETTING BETTER WITH PRONOUNS

Gender affirmation is one of the easiest ways to improve the quality of life of trans people you know. “If you have compassion for trans (& non-binary) people, do your best to get their pronouns right!” says artist Ethan Tai Bossuyt. Check out on Instagram this beautifully written and illustrated series of eight panels that will help you support trans people in your everyday life — and be sure to share! Tai (he/him) is currently redirecting all commissions to BLM and trans organizations. Thank you for the thoughtful and persuasive advocacy, Tai.

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GETTING TO AWESOME

Online meetings are here to stay. The new challenge is to stand out among a checkerboard of talking heads, screen-shares, and videos. And there really is a science to creating a kick-ass slide presentation! For example, do you know how often to change your slide so you don’t lose the attention of your audience? Every 7–15 seconds. And consider the importance of the opening slide, which gets your viewers excited to see what’s about to come, and the last slide, which reinforces your most important message. Want more tips? Read these 10 Tips for an Awesome Online Presentation. Or let us help you be awesome online with our stress-free slide deck packages.

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AND NOW FOR SOMETHING A LITTLE RACY!

Of all the weird ways that COVID-19 has affected life in this country, one of the most bizarre is taking place on the CBS soap opera The Bold and the Beautiful. They’ve been shooting sex scenes with mannequins! Other TV shows like Riverdale and The L Word: Generation Q are also trying to figure out how to portray physical intimacy — the scenes that draw in viewers and spark Twitter hashtags — while keeping their performers safe.

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Beth Singer Design LLC 

Design Thinking for Print & Media

1408 N Fillmore Street, Suite 6
Arlington, VA 22201

703-469-1900

info@bethsingerdesign.com

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