National Cathedral School
Print & Digital Annual Fund Campaign
National Cathedral School is an independent private day school for girls in grades 4-12 located on the grounds of the Washington National Cathedral in Washington, D.C. They hired Beth Singer Design to help them connect to alumni, parents, and friends of the school, and inspire support for the incredible educational opportunities they provided the students.
Our approach to this annual campaign was to key into what makes an NCS alumnae particularly equipped to succeed in life. The campaign’s theme, “Celebrate the NCS in You,” unites the part of NCS deeply imprinted on the soul of each graduating student, with the desire to provide current and future students with the same life-changing opportunities. We named, wrote and designed all digital and print components of the campaign.
Participation in the annual fund increased 9% from the previous year, with parents having the largest jump from 87% to 92% participation.
“The first year we worked with BSD on the annual fund not only did we exceed our goal, but made our goal earlier than expected in the campaign cycle.”
— Margaret Hardt Frondorf, Senior Associate Director of Development
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