Planned Giving Brochure
Aimed at over 50,000 alumni, this brochure was BBYO’s first foray into the world of planned giving. We conceptualized the campaign’s key messages and wrote and designed the piece. The concept was to emotionally connect the alumnus back to their teens, a time when BBYO was central to their lives, and allow them to offer the same life-enhancing experiences for the next generation. It featured stories of multi-generation BBYO families and a challenge to keep BBYO relevant to today’s teens.
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