Branding for Education Grant-Maker
The Israel Institute was launched with the goal of expanding knowledge about Israel by ensuring college students have access to information about the country during their time on campus. They came to us to help get it off the ground.
We began by developing a communications plan, messaging strategy and a dynamic visual brand.
Design-wise, we started with the logo with a shape harking to Israels geography and the bold colors to convey a sense of excitement. The triangle elements provided a jumping off point for the design of the new brand, readily visible in all of the materials.
The website was designed to appeal to target audiences, especially college students and higher education stakeholders. We organized all of the content, provided wireframes and designed schematics. We also provided back-end development, client training and launch services.
On the print side we built out the brand via two brochures — a primary capabilities piece and a more compact version for events.
Roller Banners were created to support small-scale events.
To date, we have won four awards for our design, among them, a gold in the W3 competition.
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