National Institutes of Health
Health Study Recruitment Campaign
BSD was chosen to be part of a multidisciplinary team led by the Battelle Memorial Institute to recruit, enroll, and collect health information from families, their health care providers, schools, and community leaders. Findings from this ambitious, first-of-its-kind study would shape public health practice and policy, and help improve children’s health for years to come.
As part of the steering committee for the project, we helped to craft the communications strategy that would generate maximize awareness among target families to the invitation-only study. In addition, we provided copywriting, messaging, and recruitment products that lay out the case for the study, and engage families and community leaders in participating. We also named and created a tagline for the study, designed the logo, crafted its main messages, and wrote direct mail, brochure and website copy.
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