American Jewish Committee (AJC)

Logo and Brand Guidelines

New logo and tagline

Invitation covers with brand applied

Brand guidelines

New logo and tagline

1/7

Clarifying AJC’s broad mission, positioning it as relevant to today’s concerns, and engaging newer, younger audiences were part of the brief in the new communications and branding campaign to invigorate this 100-year-old organization. Brand analysis, key message creation and delivery plan, visual design, branding guidelines and templates — were delivered for regional event recruitment, on-site attendee experiences, and business/e-communications vehicles. Training was delivered to regional offices through a series of webinars to regional offices throughout the U.S.

Other Related Work:

Congregation Beth Sholom Logo and Brand Guidelines

Jewish Federation in the Heart of New Jersey Logo and Brand Guidelines

Jewish Federation of South Palm Beach Campaign Logo