Congregation Beth Sholom
Logo, Website, and Branding
Despite the vibrancy of their congregation, Congregation Beth Sholom’s membership was dwindling in Teaneck, NJ. After meeting with us, we suggested a re-brand and marketing campaign that would re-energize and inspire pride in current members, who would then organically identify and connect with like-minded potential members.
We began by conducting member focus groups and presenting our findings, out of which grew key messages and a new brand personality.
A logo, tagline and brand attributes were created and then applied to a variety of marketing and communication materials. “Jewish Life, Inspired” is modular tagline and can be used to underscore key characteristics of the brand by substituting other phrases before the word inspired. “Family, Inspired” can be used for family-oriented programs. “Learning, Inspired” can be used for adult education offerings, etc.
The new website visually conveys the energy an excitement of the organization. Site architecture is straightforward with a logical visual hierarchy to help members quickly find what they are looking for. The flyer and postcard templates use many of the same graphic elements providing a direct connection between online and print communication. Materials were designed and templates provided for ease of use by the client.
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