Jewish Federation & Foundation of Rockland County
Facebook Community Building
This community-wide, social media project on the Facebook platform was designed to restore pride in the Jewish community after controversial and unpopular events occurred in the county. “Rockland and Jewish” is an initiative that we named, established civic buy-in, created video, still photography and editorial content for hundreds of interviews of community members, and developed a social media strategy for the outreach effort.
We were also responsible for day-to-day management of the project. Each piece of content received anywhere from 1,500 to 10,000 views, 50–120 likes, and dozens of comments and shares. Additionally, many of the local and regional media outlets have run articles on the project.
Other Related Work: