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New Israel Fund

Virtual Fundraising Gala

During the COVID pandemic, is it possible to exceed your fundraising goal? The New Israel Fund set out to do so, planning and executing a “national virtual gala,” which was attended by more than 1,000 supporters from the U.S. and Israel, raising over $900,000. Our team wrote and designed the branded components for both the event marketing and online experience. We developed the theme and crafted the fundraising appeals describing donor benefits and special access events. Our team also delivered branded templates for email, e-vites, pre-sell sheets, e-registration and special event web pages. Then we worked with NIF’s gala team and our event partners Talking Tree Creative, to create a branded entry portal, animated transitions, branded slide shows and virtual backgrounds for speakers.

It was a smashing success, incorporating musical performances, celebrity speakers, and messages from NIF leadership and grantees, all beautifully choreographed and geared for a moving experience that brought supporters closer to the organization and each other. Take a look at some of the highlights from the NIF National Virtual Gala.

“I’ve worked the BSD team on multiple branding and design projects, and every time, I've been blown away by their professionalism, creativity, expertise, and the outstanding quality of their work. Beth is not just your designer she is your thought-partner.”

— Sam Greenberg, Director of Digital Strategy, New Israel Fund

Other Related Work:

NIF 40th Anniversary Legacy Campaign

Global Ties Event Logo and Branding

AIPAC Conference Stage Design

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